My Workflow

Set the Vision

I align goals, constraints, and success metrics early, using AI to orchestrate the workflow, challenge assumptions, and clarify product intent before discovery begins.

Discover the Problem

I explore user, business, and technical needs to surface the real problem. Using GPT's reasoning engine, I synthesise early signals, uncover behavioural patterns, and align insights to user stories and personas without losing human judgement.

Synthesize Insights

Research is distilled into clear, actionable direction. AI helps structure findings, identify blind spots, and translate complexity into decisions rather than documentation.

Ideate Solutions

I move fast from ideas to tangible concepts. GPT supports ideation and copy, while Claude Haiku enables rapid UX prototyping to test assumptions early and cheaply.

Shape User Journeys

I design experience flows that balance usability and system logic. Content, microcopy, and interaction patterns are aligned to personas using AI-assisted refinement, ensuring consistency and intent across the journey.

Build & Release

Using an MCP Figma-to-Code workflow, I bridge design and delivery. Gemini Canvas supports quick React animations and component prototypes, while Claude Opus 4.5 generates production-ready code, reducing handover friction and accelerating release.

Once live, I evaluate outcomes against real usage. AI assists with analysis and iteration, helping evolve the product based on evidence, not opinion.