About me
Cutting Through the Noise
With over two decades of experience in product design, I focus on turning complex requirements into simple, intuitive digital products. I blend design thinking, strategic insight, UX clarity, and purposeful UI execution, shaped by years of designing for both major organisations and fast-moving startups.
In recent years, I’ve specialised in more innovative SaaS products across fintech, big data, and emerging AI/ML markets. My workflow now integrates agentic AI to speed up research, sharpen decisions, and streamline prototyping, helping me move from ambiguity to clarity with greater precision and efficiency.
I design with intention, curiosity, and a commitment to creating meaningful experiences that scale intelligently.
Design & Development Stack
AI Stack
Management Stack
Experience
QuantHarbour
2024 – Present
Product Design Director
Leading design vision for an algorithmic trading platform making strategy-driven investing accessible to non-technical users. Defining product direction and AI-assisted workflows to translate complex trading logic into intuitive experiences.
CRU
2023 – 2024
Head of Product Design & UX
Hired to build and transition CRU’s product design capability in-house, replacing distributed agency delivery. Established a global design system and product UX methodology spanning discovery through development, aligning multiple products with CRU’s strategic pillars across data, insight and analytics platforms.
FE Fundinfo
2022 – 2023
Lead Product Designer
Led product design for a next-generation asset intelligence platform integrating multiple legacy systems into a unified SaaS experience. Delivered scalable data visualisation frameworks and interaction models supporting tens of millions of financial data points.
BP
2022 (3 Months)
Lead Product Designer
Defined core UX foundations for BP’s Unified Data Experience, a centralised platform for data discovery, ingestion and consumption across enterprise teams. Designed system-level workflows to simplify complex internal data operations.
Arcturus.io
2020 – 2022
Lead Product Designer
Designed a sustainability intelligence platform combining climate metrics with financial analytics. Led end-to-end product design to enable investors to evaluate portfolio exposure against evolving environmental performance indicators.
EY
2019 – 2020
Lead Product Designer
Part of EY’s innovation moonshot team building predictive M&A intelligence tools for investment and advisory teams. Defined product experience strategy and interaction models for AI-driven acquisition forecasting platforms.
Industrium.io
2018 – 2020
Product Design Director
Led design for AI-driven operational decision platforms in energy and industrial environments. Shaped real-time analytics interfaces and digital twin workflows supporting safety, monitoring and strategic planning.
UrbanThings
2018
Head of Product Design & UX
Designed cross-platform systems for ticketless transit applications, integrating real-time transport data, payments and mobility services into unified passenger and operator experiences.
Stylindex
2022 – 2023
Lead Product Designer
Defined UX strategy and product architecture for a global talent and production platform, redesigning workflows to improve discovery, engagement and operational efficiency.
Expedia Group
2022 (3 Months)
Lead Product Designer
Contributed to large-scale platform unification initiatives across Expedia Partner Central, aligning multiple digital products under consistent experience principles.
Digital White Agency
2002 - 2016
Founder & Product Design Director (Permanent)
As the leader of a 22-member design team, I held full responsibility for end-to-end product design as well as client-facing relationship. Our client portfolio included Superdry, Royal Courts of Justice, Lloyds TSB, E.ON, Orange, Sony Ericsson, PayPal, Google, NHS, LSO, Adobe. I delivered a wide range of design products, from concepts to finished design products.
Early Career
2002 – 2016
Designer (Freelance & Agency)
Worked across London and Milan delivering digital, brand and early product design engagements.