Stylindex

I led the end-to-end product design for Stylindex, a startup building a collaborative platform connecting fashion producers, brands, agencies, and talent. The product focused on centralising talent discovery through social performance metrics while enabling production teams to plan and manage shoots through workflow-driven collaboration tools.

Key challenges included designing for multiple user roles with distinct goals, establishing product direction within a resource-constrained startup environment, and delivering from early UX definition through to high-fidelity design at pace. This required defining personas, mapping multi-sided user journeys, and prioritising core platform functionality through iterative sprint delivery.

The outcome was a redesigned multi-role product experience, including structured onboarding, talent discovery, and a modular board system for managing production workflows. The phased delivery approach enabled early validation of core features, supporting rapid iteration and clearer product evolution as the platform matured.