Kashflo

I led the product design for Kashflo, a new digital lending platform created for British Pearl. The product enabled users to configure personalised loan structures, including borrowing amount, term length, and repayment frequency, shifting the experience from static financial forms to an interactive, user-driven flow.

The key challenges involved defining a new product identity, redesigning complex legacy application processes into a streamlined digital journey, and maintaining user engagement throughout a multi-step onboarding and credit application experience. This required introducing clearer product thinking, behavioural UX patterns, and a modular interface approach to support iterative product development.

The result was a fully designed digital lending experience supported by a new brand system and modern UI framework. The platform repositioned the lender’s perception towards simplicity and trust, while improving application clarity, completion rates, and overall user confidence in the borrowing process.